Mgr. Hana Friedlaenderová
Hana is Senior Research and Insights Manager at Nielsen Admosphere. She has many years of experience in managing both qualitative and quantitative research projects, interpretation of data and presentation of outputs, including recommendations. She has collaborated companies and institutions from private as well as the public spheres. She is the co-author of number of publications including Czechs on the Threshold of the New Millennium (Slon, 2000), Europe on the Threshold of Unification (MEDIAN, KMR 2001), How are Slovaks, how are Czechs? (MEDIAN 2003) or Marketing Research (Grada, 2017). She has lectured at a number of conferences (ČSS 2017 / FF UK, PREF 2019, New Media Inspiration 2020). She has experience in evaluations projects in the field of education and social services.